And isn’t a diamond in the sky just a star? Everything I’ve seen in the promo for this song just covers everything in actual diamonds. “Find a light in a beautiful sea/I choose to be happy/You and I, you and I/Are like diamonds in the sky” Well, that’s pretty imagery. “Shine bright like a diamond” The easiest way to make a lyric memorable? Repeat it ad nauseum. Well, Sia’s always been a decent writer, let’s see what she’s turned up, now the that video’s ready. It turns out that “Diamonds” was written by singer-songwriter Sia, who you may remember from being kind of a big feature artist this year. She sings the song in a more throaty, full voice than normal–compare the chorus here to “Where Have You Been” where she’s all upper range. Come to think of it, “Diamonds” has a more unique Rihanna vocal take than most of her songs. Guess I’ll get the audio video then…great, damn ad. Let’s see, we got to the chorus, we should have another two and a half minutes of video left. Some of that song’s atmospheric synths make a reappearance in “Diamonds” at the chorus, and they’re a nice, chilly touch. It’s produced by Team Rihanna newcomer but pop everyman Benny Blanco, and StarGate, who produced previous hit “Only Girl (In the World)”. The production consists of some 80’s sounding keyboards, and a soft drum beat for the verses.
“Diamonds” is fairly restrained for a Rihanna single, and even drifts into balladry. Ri probably involves fewer mom jeans, though. They sort of resemble the Camry of pop music: safe, dependable, and sells like no other. I think I mentioned this when “Where Have You Been” came up in Billboard’s Songs of Summer list, but talking about Rihanna gets kind of tedious after awhile because while she doesn’t carbon copy herself that often, all of her hits come from the same “dance up whatever trend is big at the moment, make the chorus solid and the verses decent” mentality. Hm, there’s some video set-up before the song, we’ve got a moment here. What the? Did I just somehow blink and miss the song? I get that Ri’s hits are supposed to be fairly disposable, but there’s normally at least something to listen to.
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